IAM®AN INDEPENDENT INTERNET PRESENCE
THOUGHTS FROM THE OTHER SIDE OF THE SCREEN

IT AIN’T
MUCH*

HONEST_WORK.JPG
The farmer meme: It ain’t much, but it’s honest work.
THE FOUNDING PHILOSOPHYEST. ONLINE

* But it’s a place to put it all.

Thoughts, creative experiments,
and recreational LARP.
By STANKY. Terminally curious.

↓

A few lives.
One browser.

ZAGREB→SHANGHAI→INTERNET
SELF_PORTRAIT.PNG
Sven’s internet representation: a Remilio character in sunglasses, a black hat, and a yellow shirt.
ITAINTMUCH MAN / INTERNET AVATAR
THE PERSON BEHIND THE HANDLE.

Zagreb raised. Shanghai educated.
Basketball trained. Internet employed.

I moved to China at 19 and spent five years studying business, working, and watching the future become everyday life. Came home as COVID hit, found my way into ecommerce, then spent the next several years in crypto: launching tokens, marketing digital fashion and gaming projects, and eventually moving into business development at [REDACTED] crypto exchange.

Along the way: basketball courts, dance floors, good people, bad incentives, and an increasingly complicated relationship with the internet.

Some of my closest friends are entrepreneurs in events, tech, and hospitality. I’m fortunate to have an unusually strong network, locally and globally, thanks in part to being part of the private FNF, Aname Labs.

Proud dachshund owner. I’m pretty sure girls only like me for my wiener. She’s the one in the hat.

SMALL DOG. DISPROPORTIONATE CHARISMA.
THE_WIENER.JPG
My dachshund wearing a small decorative sombrero.
THE REAL MAIN CHARACTER.

I speak Croatian, English, Chinese, and a little Spanish. English is where I express myself best, so it’s the official language of this little operation.

This is where I turn all of that into something of my own. Commentary, creative experiments, psyops, occasional frustration, and a little deliberate LARP.

HREN中文ES (A LITTLE)

A place for
the next rabbit hole.

Concepts, mockups, and things that might become things.

Explore The Lab ↗

Been there.
Built some things.

A few chapters from events, basketball,
digital culture, and the crypto trenches.
FULL WORK HISTORY ON LINKEDIN ↗

01ITAINTMUCHMAN IN PROGRESS

An ongoing experiment

A personal outlet for commentary, stories, visual experiments, and whatever comes next. Starting on X and TikTok, with YouTube somewhere on the horizon.

02[REDACTED]CONFIDENTIAL / NDA

DETAILS WITHHELD IN RESPECT OF MY COMPANY NDA.

03Funtico GAMING / MARKETING

Gaming & marketing

Spent more than a year running marketing for a crypto gaming platform, bringing together experience from token launches, community building, and digital culture.

04Another-1 DIGITAL FASHION / NFTS

Digital fashion & physical collectibles

Ran marketing alongside Taylor Daley, working on projects connecting digital ownership with physical products and creative culture. Highlights included NAYOM1 with Italian luxury brand Casadei, The Sneakerheads NFT, and Drip-Lab with Italian graffiti artist ZOOW24.

NAYOM1 × CASADEITHE SNEAKERHEADSDRIP-LAB × ZOOW24
05BlackDragon MARKETING / TOKEN LAUNCH

Marketing & launch

Joined as Head of Marketing in 2021 and orchestrated the platform and token launch. My first hands-on role building in crypto, after discovering it in Shanghai a few years earlier.

06Basketball Network CONTENT / VIDEO PRODUCTION

Content producer

Turned a lifelong connection to basketball into content production at Basketball Network. A personal production highlight: “European Coaches Are Savage”—my biggest banger from that chapter.

WATCH ON YOUTUBE ↗

MORE OF MY BASKETBALL NETWORK WORK ↗

07BSH Events DESIGN / EVENTS / CULTURE

Design, artist interviews & backstage problem-solving

Created the original BSH logo, worked on graphics, interviewed artists, and helped make events happen as an on-the-ground fixer. Wore whatever hat the night required. Those early days made me part of the OG BSH family—a personal connection that goes well beyond the work.

ORIGINAL LOGOARTIST INTERVIEWSOG FAMILY

Open tabs.

TAB_01

The future arriving unevenly

Technology that changes everyday behaviour. Living in Shanghai made me curious about what becomes normal in one place years before everyone else catches on.

TAB_02

Internet culture & collective make-believe

Memes, personas, speculative markets, online tribes, and the strange things people build when enough of them commit to the same story. Participating is part of the appeal.

TAB_03

Chrome, bodies & absurdity

Hajime Sorayama’s chrome futurism and Million Dollar Extreme’s abrasive absurdism. Two reference points for an aesthetic I’m still figuring out.

TAB_04

Health, strength & staying active

Time in the gym, lifting, and building habits that keep the body and head in a good place. Basketball is part of that too—alongside the everyday work of getting stronger and feeling better.

TAB_05

Digital ownership & physical things

Fashion, collectibles, art, and experiments that give digital culture something tangible to attach itself to.

TAB_06

Making something out of the frustration

Writing, design, and eventually video. Giving the things I’ve seen, enjoyed, or become disillusioned with somewhere useful to go.