
IT AIN’T
MUCH*

* But it’s a place to put it all.
Thoughts, creative experiments,
and recreational LARP.
By STANKY. Terminally curious.
A few lives.
One browser.

THE PERSON BEHIND THE HANDLE.
Zagreb raised. Shanghai educated.
Basketball trained. Internet employed.
I moved to China at 19 and spent five years studying business, working, and watching the future become everyday life. Came home as COVID hit, found my way into ecommerce, then spent the next several years in crypto: launching tokens, marketing digital fashion and gaming projects, and eventually moving into business development at [REDACTED] crypto exchange.
Along the way: basketball courts, dance floors, good people, bad incentives, and an increasingly complicated relationship with the internet.
Some of my closest friends are entrepreneurs in events, tech, and hospitality. I’m fortunate to have an unusually strong network, locally and globally, thanks in part to being part of the private FNF, Aname Labs.
Proud dachshund owner. I’m pretty sure girls only like me for my wiener. She’s the one in the hat.
SMALL DOG. DISPROPORTIONATE CHARISMA.
I speak Croatian, English, Chinese, and a little Spanish. English is where I express myself best, so it’s the official language of this little operation.
This is where I turn all of that into something of my own. Commentary, creative experiments, psyops, occasional frustration, and a little deliberate LARP.
A place for
the next rabbit hole.
Concepts, mockups, and things that might become things.
Explore The Lab ↗Been there.
Built some things.
A few chapters from events, basketball,
digital culture, and the crypto trenches.
FULL WORK HISTORY ON LINKEDIN ↗
01ITAINTMUCHMAN ↗ IN PROGRESS
An ongoing experiment
A personal outlet for commentary, stories, visual experiments, and whatever comes next. Starting on X and TikTok, with YouTube somewhere on the horizon.
02[REDACTED]CONFIDENTIAL / NDA
DETAILS WITHHELD IN RESPECT OF MY COMPANY NDA.
03Funtico ↗GAMING / MARKETING
04Another-1 ↗DIGITAL FASHION / NFTS
Digital fashion & physical collectibles
Ran marketing alongside Taylor Daley, working on projects connecting digital ownership with physical products and creative culture. Highlights included NAYOM1 with Italian luxury brand Casadei, The Sneakerheads NFT, and Drip-Lab with Italian graffiti artist ZOOW24.
05BlackDragon ↗MARKETING / TOKEN LAUNCH
06Basketball Network ↗CONTENT / VIDEO PRODUCTION
Content producer
Turned a lifelong connection to basketball into content production at Basketball Network. A personal production highlight: “European Coaches Are Savage”—my biggest banger from that chapter.
07BSH Events ↗DESIGN / EVENTS / CULTURE
Design, artist interviews & backstage problem-solving
Created the original BSH logo, worked on graphics, interviewed artists, and helped make events happen as an on-the-ground fixer. Wore whatever hat the night required. Those early days made me part of the OG BSH family—a personal connection that goes well beyond the work.
Open tabs.
The future arriving unevenly
Technology that changes everyday behaviour. Living in Shanghai made me curious about what becomes normal in one place years before everyone else catches on.
Internet culture & collective make-believe
Memes, personas, speculative markets, online tribes, and the strange things people build when enough of them commit to the same story. Participating is part of the appeal.
Chrome, bodies & absurdity
Hajime Sorayama’s chrome futurism and Million Dollar Extreme’s abrasive absurdism. Two reference points for an aesthetic I’m still figuring out.
Health, strength & staying active
Time in the gym, lifting, and building habits that keep the body and head in a good place. Basketball is part of that too—alongside the everyday work of getting stronger and feeling better.
Digital ownership & physical things
Fashion, collectibles, art, and experiments that give digital culture something tangible to attach itself to.
Making something out of the frustration
Writing, design, and eventually video. Giving the things I’ve seen, enjoyed, or become disillusioned with somewhere useful to go.





